Welcome to Fair Trade Independent Tobacco Association (FITA) Website

FITA is an independent non-profit company formed by Southern African cigarette manufacturers demanding a fair trading environment – free of competitor harassment and unfair competition. FITA members are mindful of the socio-economic climate in Southern Africa and produce high-quality VALUE brands of cigarettes.
FITA is committed to educating manufacturers, retailers and consumers about all aspects relating to the manufacture, sale and use of cigarettes in South Africa through a fair and transparent forum!

We welcome any comments, suggestions and feedback relevant to the organization.



Tobacco control bill

Ipsos study shows the trade of illegal cigarettes is booming

SARS losing R7bn in tax due to illegal cigarette sales

Tobacco association rejects illicit cigarettes report

Fokus, 25 March 2018

The Secret Bribes of Big Tobacco

Police escort BAT cigarette trucks, taxpayers foot bill.

FITA Press Releases